Kennedy March 3, 2014, 2:07 p.m. Kanye West and Jay Zs collaborative relationship has already yielded plenty of hits, a critically heralded joint album and a blockbuster tour. Now the two hip-hop heavyweights are aligning their business endeavors. Wests design and content house Donda has entered into a partnership with Jays Roc Nation, the companies announced in a joint statement on Monday. The partnership will focus on Wests international recording brand and his touring ventures.
While models wore black filmy stockings to mirror the delicate mesh of butterfly wings. It produced a great creative synthesis. The best bits were the luxuriant off-white furs that might well have been worn by Katherine Hepburn had it not been for one thing: their round sculptured arms, which were segmented like a bug. Old Tisci was still there, of course, in his bright stripes and menswear jackets, but this showed a whole new side to his personality. DAVID LYNCH DESIGNS FOR KENZO David Lynch designed the nightmarish Kenzo set a surreal sculpture of a huge bodyless head with deformed face against a dimly-lit distorting mirror.
Kanye West and Jay Z Partner Up, Again
The partnership will focus on Mr. Wests international recording brand and worldwide touring ventures. A multi-discipline design and content company, DONDA saw its early beginnings seeded by the 2009 footwear collaboration with fashion house Louis Vuitton. That collaboration spurred demand for Mr. Wests design sensibilities with fashion and apparel brands around the globe, including Nike and Adidas. DONDA continues its influence in the world of apparel: two versions of the Nike AIR YEEZY each of which has sold out worldwide in just minutes two celebrated capsule lines with Parisian brand A.P.C.
Kanye West Takes DONDA Music To Roc Nation
The partnership will focus on Wests international recording brand and his touring ventures. Named after Kanyes late mother, Donda was launched in 2009 when West collaborated with Louis Vuitton for a footwear collection. The rapper officially branded the company in 2011 when it designed packaging and other elements for the duos Watch the Throne tour. Watch the pair in action, here: Donda also designed two versions of Wests Nike Air Yeezy sneakers, and developed two capsule lines with APC. The company is also set to work on Wests upcoming Adidas line, which will hit stores in the fall. Donda is also credited for designing the album packaging for Lil Waynes I Am Not a Human Being II, Pusha Ts My Name is My Name, and 2 Chainzs Based on a T.R.U.
Kanye West’s DONDA Has Partnered With Jay Z’s Roc Nation
The company, named after Kanye’s mother Donda West, also designed the latest Nike Air Yeezy sneakers, collaborated with A.P.C. on clothing last year and, of course, designed the artwork and marketing campaign for Yeezus. They will also be responsible for working on Kanye’s new Adidas line that will debut in the fall. Outside of Kanye’s own projects, DONDA has designed for artists that include Lil Wayne and Pusha T. Weezy gave the team creative control of the cover art for his album I Am Not A Human Being II, and Pusha did the same for My Name Is My Name. It seems unlikely that this new partnership will affect the rapper/producer’s G.O.O.D.